flackery
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flack 1
(flăk) Informaln.
A press agent; a publicist.
v. flacked, flack·ing, flacks
v.intr.
To act as a press agent: flacking for a movie studio.
v.tr.
To act as a press agent for; promote: authors who tour the country flacking their books.
[Perhaps after Gene Flack, a movie press agent in the 1920s and 1930s.]
flack′er·y n.
flack 2
(flăk)n.
Variant of flak.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
flackery
(ˈflækərɪ)n
(Marketing) journalism the action of press agents, promotional activity
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014